Advertising . SYBCOM Semester IV. Contents : 1. Media in Advertising (11 Lec.) l Traditional Media : Print, Broadcasting, Out-Of-Home advertising and films – advantages and limitations of all the above traditional media. l New Age Media: Digital Media / Internet Advertising – Forms, Significance and Limitations. l Media Research: Concept, Importance, Tool for regulation -.
Advertising -I. SYBCOM. Semester III. 1. Introduction to Advertising (12 Lec.) l Integrated Marketing Communications (IMC) – Concept, Features, Elements, Role of advertising in IMC l Advertising : Concept, Features, Evolution of Advertising , Active Participants, Benefits of advertising to Business firms and consumers l Classification of Advertising : Geographic,.
sybcom advertising sem 3, advertising -I, important question of advertising ,Support us: GooglePay/PhonePay/Paytm: 7208379315You can follow me on:??Instagram :-…
Advertising encourages production of goods in large-scale because the business firm knows that it will be able to sell on large-scale with the help of advertising . Mass production reduces the cost of production per unit by the economical use of various factors of production. 5. Research : Advertising stimulates research and development, ADVERTISING I Prof Vijay Vishwakarma The Syllabus is taken from University of Mumbai website UNIT 1 Integrated Marketing Communications (IMC) – Concept, Features, Elements, Role of advertising in IMC Advertising : Concept, Features, Evolution of Advertising.
Advertising plays an important role in marketing-mix as it creates brand awareness, develops brand image, develops brand loyalty, improves corporate image, gains competitive advantage, etc. Advertising also plays an important role with respect to all
